I guess this has always been true to some extent, but with all the options out there now, marketing seems as important as ever. Google ads, Facebook groups, Yelp testimonials, Youtube videos and shorts, Instagram and even Tik Tok are ways people are marketing their brand and its a huge disservice if you’re not taking advantage of at least a few of them. You got to play to your demographics though. I don’t really see a huge audience for power washing Tik Tok videos, but then again I didn’t think there was an audience for people to watch a dude cutting lawns. Thousands of people proved that thought wrong.
So all these methods are at the back of my mind and I have a general idea of what I want to do with all of them and hopefully some of them will come to light relatively soon. In the meantime I’m working on some of the basics. Door hangers statistically don’t have a huge hit rate, but you only need a few jobs to come from hanging up a box of them. We’re gonna see how this approach works out and get a few records. Its not the most fun way to market yourself and it can be time consuming, but when you have some help it kinda flies by.
See you out there
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